Private AI Advisory for CEOs

    You built this company.
    Now AI is rewriting the rules.

    The Integral CEO Program is a private advisory engagement for founders and CEOs of established businesses carrying the weight of AI transformation — and who need a trusted advisor in the room.

    01
    AI Strategy
    Defining where AI creates advantage — and where it doesn't.
    02
    AI Prioritization
    Sequencing the highest-leverage opportunities first.
    03
    AI Implementation
    Build, hire, or outsource — decided with judgment.
    04
    AI Adoption
    Leadership-led organizational transformation.

    25 years of CEO advisory · 20,000 hours of coaching · 6 books on AI for established businesses · A four-dimension framework the market can't copy.

    Trusted By:

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    You've Already Tried. The Return Isn't There.

    You’ve spent money on AI. You’ve bought tools. You’ve hired consultants. You’ve assigned smart people to run with it. And right now, if someone asked you what your AI investment has actually returned in measurable revenue or savings, you’d have a hard time answering.

    That’s not because you made bad decisions. It’s because nobody helped you see the full picture. AI transformation is not one problem. It’s four, and they have to be solved in the right order.

    Most founders are stuck because they jumped to implementation before defining strategy. Or they bought tools before prioritizing where AI actually creates leverage. Or they deployed systems their organization never adopted because nobody led the transformation from the top.

    The result is the same every time. Money spent. Tools sitting idle. A team that’s confused. A competitor pulling ahead. And a CEO carrying all of it alone.

    AI Transformation Is Not a Technology Problem. It Never Was.

    The market is full of consultants who will sell you a tool, build you an automation, or hand you a deck. None of that is what you actually need.

    What you need is someone who understands that AI transformation has four dimensions, and that getting them right, in the right order, is what separates the companies pulling ahead from the ones burning budget.

    The first dimension is AI Strategy. Defining how AI fits into your business model, your value chain, and how your customers view its use. What you will and won’t do with AI. Where it creates advantage and where it creates risk. Without a strategic point of view, everything downstream is guesswork.

    The second dimension is AI Prioritization. Organizing all the options into categories, then selecting with discipline instead of impulse. Replacing random experiments with a sequenced plan that puts AI closest to revenue first, so early wins fund everything that follows.

    The third dimension is AI Implementation. Building and deploying the strategy through the right combination of internal capability and external providers. Knowing what to build yourself, what to hire for, what to outsource, and what to avoid entirely.

    The fourth dimension is AI Adoption and Transformation. Getting your management team aligned. Equipping your managers to lead through the change. Helping your employees move from resistance to fluency. This is where most AI initiatives die. Not because the tools were wrong, but because the organization never transformed around them.

    Most AI advisors can help with dimensions two and three. Almost none can help with one and four. Strategy at the business model level and organizational transformation are leadership disciplines, not technology disciplines. They require someone who has operated at that altitude for decades.

    That’s what the Integral CEO Program is.

    Choose Your Commitment

    Every engagement is a private 1:1 weekly advisory partnership with Brett. Three commitment lengths are available. See the program page for full details.

    See the Integral CEO Program

    What the Advisory Relationship Looks Like

    Every week, you and Brett sit down for one hour. You bring the most important decision on your desk. Brett brings twenty-five years of pattern recognition and a framework built across six books on AI transformation for established businesses.

    Together you work through questions like:

    Where does AI fit into our business model and where does it not? How do our customers view AI and where does it help or hurt their trust? Of all the AI options available to us, which ones create the most leverage and in what order? Should we build this internally or bring in outside help, and how do we evaluate providers? Why isn’t our team adopting what we’ve already built, and what needs to change at the leadership level? How do I lead this transformation without destabilizing what’s already working?

    These are not lectures. They are working conversations between peers. You bring the context. Brett brings the judgment. The four dimensions give the work structure. Your specific business gives it urgency.

    What Changes in the First 90 Days

    Clarity on your three highest-leverage AI decisions

    A sequenced AI Transformation Roadmap for your company

    Confidence in the direction you've set

    A trusted advisor you can call when the next hard decision lands

    AI becomes a leadership capability, not a scattered experiment

    Who This Is For

    This is for:

    Founders and CEOs of established businesses ($1M to $50M revenue)

    Leaders who have already spent money on AI and haven't seen the return

    CEOs who've tried delegating AI and watched it stall

    Operators who want trusted counsel, not another vendor pitch

    Leaders ready to own the transformation personally

    This is not a fit if you:

    You're looking for someone to build you an AI tool or automation (that's Integral Digital, a separate service)

    You're a startup founder looking for product advice

    You want a course, a group program, or a certification

    You want someone to make the decisions for you

    Why Brett Thomas

    Brett Thomas, CEO coach and founder of Integral CEO

    Brett Thomas has spent twenty-five years advising founders and CEOs of established businesses. He has logged twenty thousand hours as a CEO coach helping founders make consequential decisions about their companies.

    He is the author of twenty books on leadership, management, and business strategy, including a six-book series on AI for established businesses: Disruption and AI, Leadership and AI, Management and AI, Enterprise and AI, ROI and AI, and Revenue and AI.

    He is the founder of Integral Corporation, a multi-division advisory and implementation firm based in Austin, Texas. Integral Digital handles done-for-you implementation. The Integral CEO Program is where the strategic judgment lives.

    Nobody else in this market has twenty-five years of CEO advisory experience, six books on AI transformation, a working implementation agency, and a documented framework for the leadership decisions AI requires. Every competitor has one or two of those. None has all four.

    Client Success Stories

    See how leaders like you have transformed their teams and results

    Revenue doubled, profitability tripled...

    Brett and his team trained and coached my management team for two years. In the process our revenue doubled and profitability tripled. Employee engagement and culture vastly improved and our company valuation quadrupled! The only reason the engagement ended is we were acquired by a very well-known tech giant. It was a very successful exit.

    Howard N.

    Founder, a high-end design firm that served Fortune 10 companies, San Francisco, California

    Howard N.

    Greatly evolved my leadership skills...

    Coaching with Brett has greatly evolved my leadership skills. He helped me break down complex organizational dynamics that appear abstract and subjective and make them concrete and actionable. Brett's coaching significantly helped my career success over the last three years. Highly recommended!

    Andy M.

    Executive VP of Design, Major Public FinTech Company, Cupertino, California

    Andy M.

    From $60 Million to 1 Billion...

    I credit Brett Thomas' Integral Leadership training for helping us successfully scale our consulting business 10X in 10 years. We put every single GM through the training and we also used the methods with every client engagement.

    John T.

    Founder and CEO, Major (big 10) tech consulting firms, Seattle, Washington

    John T.

    Significantly Better Performance...

    We put our whole executive team through Brett's coaching; after less than 6 months, every member of the team is better at giving feedback and holding each other accountable. We are already all significantly better managers and leaders now compared to when we started.

    Charlene W.

    CEO, small nutraceutical manufacturing firm, Chicago, Illinois

    Charlene W.

    Huge impact as a c-suite leader...

    Brett I want to tell you what a huge impact you and your tools have made in my life and leadership journey over the past 20 years as a C-Suite Leader. You've been a rock of inspiration and wisdom. You've truly made a difference in my life for many years and I am forever grateful!

    Travis R.

    CEO, major healthcare organization, Dallas, Texas

    Travis R.

    Tripled performance in 12 Months…

    The training helped our team prioritize high-leverage activities and process improvement initiatives, and increase accountability, so that we were able to triple our output in just under 12 months. Thank you!

    Stefan G.

    CEO, national staffing company, Scottsdale, Arizona

    Stefan G.

    Massive leadership upgrade…

    When we started Brett's leadership program, our senior managers were under-trained and underperforming. One year later, they had become absolute aces at their jobs. Seriously impressive transformation!

    Pen S.

    General Manager, top design firm serving Fortune 10 clients, New York, NY

    Pen S.

    Crazy, Jedi-like influence skills...

    I learned how to influence and motivate my team members with Jedi-like precision using specific framing and language based on each team member's mindset, intrinsic motivation and individual drives. Crazy effective!

    Brian W.

    V.P. Operations, a mid-size manufacturing company in Tulsa, Oklahoma

    Brian W.

    We're now at the top of our game...

    Brett's coaching provided us a comprehensive guide to significantly increase team engagement and commitment. It took the guesswork out of management and gave us the exact tools to keep our team performing at the top of our game!

    Jamal P.

    Director of Operations, a lighting manufacturing company in Atlanta, Georgia

    Jamal P.

    The Window Is Open. The Decision Is Yours.

    You didn't build this company by waiting for someone else to make the hard calls. Every decision that got you here was yours. This one is too.

    The founders who are pulling ahead right now are not smarter than you. They're not luckier. They made one call you haven't made yet: they decided this was serious, and they got someone in the room who had seen the pattern before.

    That's what the Integral CEO Program is. Not a course. Not a tool. Not a vendor pitch. A trusted advisor, in the room, every week, helping you lead the most important transformation of your career.

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